“The beauty of purpose-driven entrepreneurship is that you don’t stop at criticism — you contribute solutions.” – María Cano, Founder and CEO of CANUSSA LAB and Director of the Greentech Hub.

The greentech ecosystem presents unique challenges: attracting investment, scaling sustainable solutions, and maintaining a balance between purpose and profitability. María Cano, Founder and CEO of CANUSSA LAB and Director of the Greentech Hub, explores these issues from her perspective as an entrepreneur and mentor to more than 150 startups.

In this interview, she reflects on how to move from criticism to action, build projects with positive impact, and create strategic connections between startups, corporates, and investment stakeholders.

Read the full interview, download it as a PDF, and watch the interview video to gain a practical and honest perspective on what it truly means to build a purpose-driven venture.