ConversaciONEs: product vs. brand. The great debate on value in the digital era

The new episode of ConversaciONEs, the podcast from Plataforma ONE, is now available!

This time, we invite you to immerse yourself in one of the most intense debates in the entrepreneurial ecosystem: where does real value lie in the digital era—product or brand? Two voices with complementary perspectives join in a candid, no‑filter conversation:

• Ángel Gutiérrez, CEO of Catalyst Tools, champions the power of product as the true growth driver, showing how his AI has achieved unprecedented efficiency.
• Lucía de Grado, CEO of Wemon, brings the strategic brand perspective, arguing that in a competitive market, a strong identity can be the only real differentiator.

Across several segments, the program offers a deep dive into these two philosophies of value creation. First, each guest presents their project and explains how they’ve built value through either technological efficiency or brand differentiation. Then, we challenge common assumptions about entrepreneurship in the digital age with a fast‑paced “Truth or Myth” debate on AI, corporations, and leadership.

In a practical exercise, the guests analyze which weighs more—product or brand—at each stage of a startup’s growth, from Pre‑seed to Mature. Finally, the episode culminates with a decisive question: if you had to invest everything, would you choose the perfect product with no brand, or the irresistible brand with only a basic product?

This conversational format shows that there is no single formula for creating value in the entrepreneurial ecosystem. Both product and brand can be valid paths to success—but timing, execution, and context ultimately make the difference.

Hit play and discover the strategy behind successful companies: product or brand!