Mariola Montoya, Senior PR Specialist at The Square

Mariola Montoya is a journalist specializing in PR who works at the Iberian communication agency The Square. In this interview, she offers valuable advice on enhancing communication in startups.

Having a great idea is not enough for startups; they must communicate it in a way that captures the attention of their target audience. According to the 'First Study on the Challenges in Startup Communication' conducted by Bambú PR (2020), 65% of Spanish startup founders and executives indicate that businesses often fail because communication does not meet their needs. Additionally, 73% of respondents consider communication a vital element for launching in the early stages of a startup, when the product has already hit the market and a significant customer base is emerging.

In this interview, Mariola Montoya shares her insights on the importance of adapting the message according to the context and audience without altering the essence of the company. She also explains how to measure the effectiveness of communication in the long term and the need to build a solid reputation. Furthermore, we discuss topics such as message clarity, differentiation in the entrepreneurial ecosystem, and the challenges of communicating projects with high technical complexity.

Don't miss the full interview at the end of the page and discover how effective communication can transform the success of a startup!