Cohort Analysis: A Key Methodology for Startups

In a world where data is abundant but strategic decisions are scarce, cohort analysis stands out as an essential tool for startups and digital businesses seeking sustainable growth. This methodology enables you to segment your target audience, analyze recurring revenue over a specific period, and anticipate trends that often go unnoticed in aggregated metrics.

In this webinar, Jaime Medina, Managing Partner at The Startup CFO, will explain how to apply this methodology to:

• Understand retention and measure real growth
• Detect value leaks and optimize monetization
• Distinguish vanity metrics from actionable metrics
• Improve acquisition, loyalty, and conversion processes
• Apply practical examples to make data-driven decisions

This session is designed for founders and startup and scaleup teams aiming to scale sustainably, as well as aspiring entrepreneurs, product managers, marketers, and finance professionals who want to deepen their understanding of user behavior and retention.

The goal is for every participant to leave the session with a clear, actionable roadmap for implementing cohort analysis in their organization—empowering strategic, data-driven decisions that fuel sustainable growth.